Brian Johnson

Brian Johnson

Consciousness is our Greatest Asset

Date of Interview: 17.03.11

Entrepreneur and Philosopher Brian Johnson talks about how consciousness is our greatest asset, and the importance of purpose in business. Brian threw up on the way home from his first employed job and has never looked back since!

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Business is one of the most powerful forces in the modern world.  And yet work is usually seen as a method solely for making money.  Why is business falling short of its potential to create truly global change in the way that we live and work?

What would happen if we saw the business of work, not just as a means for trade and profit, but as a vehicle for realizing our deepest human potentials in a conscious and creative transformation?

This is the question at the heart of the ‘Waking up the Workplace’ series.

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