â€œThe most challenging aspect of conscious business is not to understand the principles, or even to understand the practices conceptually, but to put them into practice.â€
Fred’s been a pioneering voice and teacher in the conscious business world for well over a decade. In this rich and precise interview we discuss the role of consciousness in business and how to start being an agent of this new approach. Listen as he paints a picture from pain, to awareness, to consciousness to practice.
In this interview we discuss…
- Why awareness is just the first step for an agent of conscious business. Without it, youâ€™re not going to get started, but awareness is just 10% of the equation.
- How the importance of a conscious approach to business is like not eating hamburgers.
- Why Fred thinks that the key question is: â€œwhat does it take to translate this awareness into an embodied awareness; into a practice.â€
- What the starting place is for aspiring agents of conscious business and which questions they should ask themselves to further the journey.
- How starting small and building your conscious business muscle is the beginning of the road to mastery.
Fred Kofman, Ph.D. is the co-founder and President of Axialent, an international consulting company in the areas of leadership and organizational learning. He has developed and taught programs in leadership, personal mastery, team learning, organizational effectiveness, coaching for managers and coaching for professional coaches for more than 10,000 managers at numerous blue-chip companies.
After completing a Ph.D. in economics from the University of California at Berkeley, Fred became an assistant professor of Management Accounting and Control Systems at MITâ€™s Sloan School of Management, where he was named â€œTeacher of the Yearâ€ in 1992. In his years at MIT, he worked alongside Peter Senge as a senior researcher at the Center for Organizational Learning. Fred also helped found the Business Branch of the Integral Institute, with Ken Wilber.
Fred has led seminars in the U.S., Europe, South America, and Asia and presented his research at numerous academic institutions, including MITâ€™s Sloan School, Harvard Universityâ€™s Economic Department, Harvard Business School, the University of Chicago, Northwestern University, the University of California at Los Angeles and Berkeley, University of Notre Dame, The London School of Economics, the University of Tel Aviv, Nanyang Technological Institute of Singapore, Universidad de Buenos Aires, Instituto TecnolÃ³gico de Buenos Aires, and Universidad Francisco MarroquÃn.
Fred is the author of the book Conscious Business, which has been translated to more than 10 languages. He also wrote the Â trilogy Metamanagement and his scholarly articles have appeared in publications such as Econometrica, The Journal of Public Economics, The Fifth Discipline Field Book, and The Journal of Organizational Dynamics.
Fred enjoys sports and outdoor activities such as golf, trekking, mountain climbing, scuba diving, and skiing.
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