Idealism as a Path to Profitability

The lauded Waking Up the Workplace interview series was conducted in 2011 with some of the greatest minds in conscious business.

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In This Free Interview We Explore…

In this interview with CD Baby founder Derek Sivers, we hear the story of how he started a multi-million dollar business by accident, and how being idealist is about making the world a better place but not getting stuck in perfectionism.


Derek Sivers

Derek Sivers

Idealism is a Path to Profitability

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More About Derek

Derek Sivers is best known as the founder of CD Baby. He started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

He is a frequent speaker at the TED Conference, with over 5 million views of his talks. In 2011, he published a book which shot to #1 on all of its Amazon categories. Derek Sivers lives in Singapore, where he is creating his next company.