Even Sages Need a Business Model

The lauded Waking Up the Workplace interview series was conducted in 2011 with some of the greatest minds in conscious business.

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In This Free Interview We Explore…

Sounds True founder Tami Simon talks about her experiences creating her remarkable business outside the normal rules of the game, and why, even spiritual teaches and sages need a business model.


Tami Simon

Tami Simon

Even Sages Need a Business Model

Date of Interview: 14.04.11

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About Tami

Tami Simon is Founder and Publisher of Sounds True, an independent multimedia publishing company based in Boulder, Colorado. The company’s mission is to inspire, support, and serve continuous spiritual awakening and its expression in the world.

Tami is a founding member of the Integral Institute, a long-time member of the Social Venture Network, a Dharma Ocean Foundation board member, and a meditation instructor under the guidance of Dharma Ocean director Reggie Ray, who is carrying on the practicing lineage of Tibetan Buddhist teacher Chögyam Trungpa Rinpoche.

Familiar to many as “the voice of Sounds True,” Tami introduces each audio program and conducts in-studio author dialogs and podcasts. Celebrating 25 years in 2010, Sounds True has over 600 titles in spoken-word audio, books, music, DVDs, interactive learning kits, and online courses. Its collection focuses on personal healing and spiritual transformation, featuring titles by many of the leading spiritual teachers, authors, and visionary thinkers of our time.

Tami founded Sounds True on the premise that listening is one of the most powerful ways to transform consciousness, whether it is listening to healing music or the voice of an inspired spiritual teacher. She cares passionately about the common path of transformation that that is offered by all of the wisdom traditions of the world.