Any business book that opens with a quote from Kahil Gibran has to have something pretty darned interesting to say.Â And thatâ€™s exactly what Jeff Kleinâ€™s book does, as me and Jeroen noted over breakfast recently.
“Work is love made visible” â€“ Kahil Gibran
This week on the series, we talk with Jeff, and I want to give you a little bit of a flavour for what you might expect from it.
Jeff is the CEO of Cause Alliance Marketing, and a founding trustee of Conscious Capitalism Inc.Â His recent book (the one with the great opening quote) is called Working for Good: Making a Difference While Making a Living.
If you read my last blog, youâ€™ll know that the theme of purpose seems to be a rather hot topic in the series at the moment! And coincidentally, itâ€™s also the valuing of purpose that is one of the things I appreciate about Jeff the most.
In his work with Conscious Capitalism, Jeff uses the following three principles that a Conscious Business needs to have:
- A Deeper Purpose: one that transcends profit maximization and return on shareholder investment.
- Stakeholder Orientation: delivering value to all of its stakeholders – customers, employees, partners, industry participants, investors, the community, and the environment.
- Conscious Leadership: leaders serve as stewards to the companyâ€™s deeper purpose and its stakeholders, rather than on personal gain and self-aggrandizement.
Weâ€™ll be diving into these principles and Jeffâ€™s 30 years of experience with working for good, and bringing conscious business into the world!
This Thursday will actually be the first time we will talk with Jeff (and Iâ€™m excited to announce that Jeroen has gallantly given me his seat in the commentary box for the next few interviews).
Weâ€™ve never met in person before. But Jeff has been so supportive of this series, regularly emailing us to offer his congratulations on the work weâ€™ve been doing and helping us out in any way he can. I just know itâ€™s going to be a fascinating conversation, so hope you can be there!
Join the conversation with Jeff Klein this Thursday 7th April! It starts at 8pm CET, which is 7pm BST (British Summer Time), 2pm Eastern time and 11pm Pacific time. Timezone not listed? click here
For Jeff’s bio, click here