Can you really mix consciousness with business? Can you keep getting things done if you pay lip service to all that ‘soft’ and ‘fluffy’ stuff like feelings, passions, energy, purpose or god forbid, spirituality?
In many circles, this idea is met with at best dismissal, and at worse ridicule. You can’t mix business with that stuff, business is about results, goals, and tangible outcomes. The idea of combining business with consciousness is an oxy-moron – it’s like saying you can have dry rain. Ridiculous.
Inspired by our talk with Jeff Klein last week, I’m going to tell you why this dismissal is not only inaccurate, but actually deluded.
Did you ever notice that stuff changes?
Whether we like it or not, things change. In fact, things have been changing for quite a while now. Well, forever actually. And one of the things that changes at a rather rapid rate is us humans. We’ve come a long way over the last 200,000 years.
We swapped caves for towns and cities. We swapped god for science. We swapped file-o-faxes for iPhones. And now we’re in the process of swapping traditional capitalism for conscious capitalism, traditional business for conscious business. It’s inevitable
Conscious Business just works better
It’s a rule of Darwinian evolution that the stuff that works best, wins out. Conscious business just works better. And here’s why.
People are fed up of having to leave their own hopes and dreams on the night stand, and come to work to do someone else’s bidding. Henry Ford’s revolutionary production line approach is breaking down. Why? Because there’s more to life than work, and people know it.
So, while the old dogs of business are still fighting it out in the corporate bored-room, (pun intended), there’s a new guy in town: Conscious Business.
Conscious Business is where we no longer pretend that a business is simply an isolated entity designed to create wealth for its owners. It’s not just a tube where you feed in time and money in one end, and get Ferraris and nice houses out the other. It’s an entity that affects all its stakeholders – it’s employees, customers, environment, community and yes, also shareholders.
OK, but how do we judge if it works better?
Let’s make this as hard as possible. Let’s judge the ‘works better’ claim on the values of traditional business, even though from a conscious perspective, they’re fundamentally limited.
So, from a traditional Business perspective, success is about profit. Conscious Business can only be judged as working better if it makes more profit that traditional business. A tough challenge? Let’s look at the evidence.
In the Book ‘Firms of Endearment, research shows that companies that use a multi-stakeholder model (one of the core principles of Conscious Business that Jeff shared with us last week) actually make more money than traditional companies.
Did you get that? Companies that work on the principle of purpose beyond profit, and address the needs of all their stakeholders actually make more money than companies that exist purely for profit!
So, even judging the performance of Conscious Business on the cranky old values of traditional business, it still wins out.
Conscious Business is inevitable
It’s inevitable, because it works better – it makes more money. But of course it doesn’t stop there. The whole purpose of Conscious Business is that it brings in a deeper purpose. It’s about using the power of business to truly engage with people so they align their own passions with their work. What happens then? The actual world starts to work better.
Evolution has a pretty strong agenda. It favours the stuff that works best. This stuff works best, and it’s here to stay. It’s here to change the world.
If you want to hear our conversation with Jeff in full, check out the download’s section (linked to in the email you received when you registered). If you aren’t a member of the Waking up the Workplace community yet, you can register for free above and get access to all the calls.