Yesterday, we kicked off the series with a beautiful dialogue with Brian Johnson. (Check out the downloads page if you missed it!) During the Q&A, Richard from the U.K. asked Brian: “For an aspiring entrepreneur, what one book is a must read to start a business with higher ideal than the majority of current businesses?” Brian responded that if he had to pick one, focusing on the ‘nuts and bolts’ level of business, he’d go for 37signals’ Rework.
Here’s a list of all the other books he mentioned during the call.
- Working for Good by Jeff klein
- Conscious Business by Fred kofman
- Rework by 37signals
- Good to Great by Jim Collins
- Built to Last by Jim Collins and Jerry Porras
- The Power of Full Engagement by Jim Loehr and Tony Schwartz
- Peak by Chip Conley
- Good Business by Mihaly Csikszentmihalyi
- Firms of Endearment by Sisodia, Wolfe, and Sheth
- The Leader Who Had No Title by Robin Sharma
- A Philosopher’s Notes by Brian Johnson
- Authentic Happiness by Martin Seligman
- Why We Do What We Do by Edward Deci
- Everyday Enlightenment By Dan Millman
- Mastery by George Leonard
- The Dhammapada by Buddha
- Prevent and Reverse Heart Disease by Caldwell Esselstyn
Furthermore, in reaction to a question by Lindsay Ruiz, Brian generously offered to share his Philosopher’s Notes summary of Martin Seligman’s Authentic Happiness which you can download here. You can find more info and a number of pretty cool questionnaires at www.authentichappiness.org.
Finally, Marni Melrose asked a great question about conscious investors, which Brian offered to share some more thoughts and resources about. We’ll update this post as soon as those are in, so check back in a few days!
In the meantime: What are some of your favourite books, links, or other resources on conscious business?